Knowing how to put the goods scientifically on the Store Shelf can not only reasonably use shelf space, but also easily detonate sales! However, the placement of goods on supermarket shelves is not random but has certain placement skills. If you do n’t know yet, let ’s take a look at a few points organized by Store Shelf Exporter for everyone ~
High-end shelves generally put products of small business brands and regional brands, because small-brand product manufacturers usually do not have much budget, and they put product information in relatively remote places. These products are generally selected by the local store manager, not by the decision-making layer of the supermarket company headquarters. If you have a trusted brand, you can let it go. However, there are also some special brands or ethnic foods that will be on the shelves and the prices are not cheap. Loyal customers will buy wherever they are, so do n’t deliberately consider the location of the product.
The middle layer is usually considered to be the central area, where large-brand products and other sellers ’products that are easy to sell are placed. The products on the shelves are generally placed in front and in the middle, in the middle of consumers' eyes.
In order to be in the best position in the supermarket, producers sometimes have to pay for it. For a supermarket, it is not profitable to put low-priced commodities in the middle area, so these commodities are basically commodities with higher prices or profits.
There are also some medium-sized brands willing to spend money to put their products here in order to increase brand awareness, and the prices of these brands will be much lower. In addition, in fact, similar products can be found at much lower prices on shelves below the central area.
Children's area, usually put some children's favorite products in the center. If parents do n’t leave their children at home and take them to shop, give them a lollipop, a balloon, a can of soda, and some fruits, they can let them quietly wait for you to buy something.
Store Shelf
The bottom shelf is generally used for store's own cultural brands, non-brand names, and large packaged goods. Since the independent brands are not much stronger than the leading brands in the market, and the prices are low, they are loved by many different consumers. In fact, many countries have the same brand-name products as the manufacturers that develop their own brands in supermarkets. Since consumers will always find a way to solve these good and cheap company brands, there is no need to arrange their display design positions.
Large-packaged products are sold in supermarkets and are generally placed at the bottom because they are too large to fit in other places, and smart consumers will not miss them, such as large boxes of cereals, large bottles of olive oil, and large packages Toilet paper, etc.
How about, do you understand the placement skills of these products? Hurry up and save it ~
