Store Shelf refers to various appliances such as cabinets, shelves, cabinets, boxes, etc. in the business hall of a store to display and place commodities to be sold in the near future. In recent years, in order to adapt to the new situation and improve their competitiveness, stores in various places have made general adjustments to the display effects of business halls. Main merchandise displays such as shelves and counters have been modified, and some have been purchased. The new cabinet rack makes the business hall look completely new.
The shelf display products make full use of the business space compared to the street stalls. The purpose is to arrange the products in an orderly manner so that customers can see at a glance, and transmit product information to customers as quickly as possible. Through the perceptual display of products, they can stimulate and strengthen the determination to buy; At the same time, it is also a basic operating facility for sales staff to provide customers with high-level services. Whether it is cabinet shelves, cabinet shelves, box shelves, hanger shelves, etc., they are all used to place different products for customers to choose from. A group of shelves separates the different varieties for sale, forming a sales team so that when customers walk into the store’s business hall, they can follow the channel network formed by the shelves and see the dazzling variety of goods operated by the store. Sales services are done directly with customers in front of the shelves.
The layout of the shelves is the main content of the layout of the business hall. The channel woven by the cargo structure determines the flow of customers. Whether vertical crossing, diagonal crossing, radial, free circulation or direct layout methods are used, they should A certain flexibility is reserved for the change of business content, so that the form of shelf arrangement can be adjusted as needed. Therefore, all kinds of shelves in modern comprehensive shopping malls adopt a combined form, and only some franchised stores use a small number of fixed forms. The distance between the shelves should ensure the smooth flow of passengers, and it is not a problem for small stores to install shelves against the wall of the store door. For large food stores, department stores, clothing stores, etc., it is necessary to calculate a reasonable distance based on the flow of people formed by the scale of the store and the volume of the business variety. Generally speaking, the main channel should be between 1.6 and 4.5 meters. , The secondary channel shall not be less than 1.2-2 meters.
Due to the different characteristics of various types of commodities such as shape, volume, value, etc., it is bound to put forward different requirements on shelves and other exhibition equipment to achieve the best display effect. Designing shelves according to various types of commodities is an endeavor in the design of business halls. The particularity of commodities is mainly expressed in whether they can be stacked, hung, vertically, horizontally, or in bulk. Some commodities are more sensitive to temperature and light. Sensitive, glass refrigerated shelves are required. Some precious commodities have special requirements for shelf safety measures. Some commodities that can be directly contacted by customers should be designed to provide customers with sufficient convenience.
Store Shelf
Drawer shelves in traditional Chinese medicine stores, Bogu shelves in cultural relics stores, platform shelves in bookstores, box shelves in fruit stores, and hanger shelves in clothing stores are all designed according to the characteristics of their respective operating varieties. The design of the shelf should ensure that there are an appropriate area and space for the goods to be displayed on the shelves so that the goods can be effectively arranged in a horizontal arrangement to display their different varieties, and a vertical arrangement to display different specifications and grades of the same variety. Appropriate space not only facilitates the vertical arrangement of the goods, but also provides convenience for the salesperson to put on the shelves, but the goods, and clean. In the same store, the shape of the shelves should be basically unified, the purpose is to create a neat and orderly environment and provide a good atmosphere suitable for shopping. Consistent dimensions, consistent materials, consistent form features (mainly in the top, feet, corners, and faces), and consistent colors, make the shelves feel unified. Now store shelf design should be based on functional requirements, but also modern in form Sense is the main aspect that shapes the store image. Modern styles are mostly composed of simple straight lines. This new style concept began with the establishment of furniture styles at the Bauhaus School in Germany in 1921. In 1922, Bauhaus principal Gropius personally presided over the teaching of this group. The bookshelf he created in 1923 embodies the modern styling tendency. It is superimposed with a right-angled S shape, with a vertical support plate in the middle, which is contrary to the aesthetic taste of the traditional natural style curve shape, without unnecessary decoration. Bright and dignified, changeable, and stable, its functional composition is very prominent, and its brilliance remains unchanged. After World War II, this new style spread to the United States, Northern Europe, and became popular all over the world. It was not until the 1960s that there was a breakthrough. The shelf design of modern stores can also be useful for reference.
The traditional materials of Vegetable and Fruit Shelf are wood, metal (steel, aluminum), and glass. In foreign countries, there is a trend of using FRP to replace wood and metal, and plexiglass to replace the glass. FRP has superior mechanical properties. And it has the characteristics of lightweight, translucent, colorable, free-forming and low cost. Shelves, cabinets, cabinets, tables, boxes, partitions and other appliances used for merchandise display can use it. Because of its freedom of shape, designers can give it many new forms. Plexiglass has been invented in the 19th century, and the shortcomings of poor wear resistance of early products have been improved. It has the advantages of high strength, non-breaking, non-fading, high plasticity, good light diffusion, and cheap. Among them, the advantages of easy plasticity enable it to bend, fold, cut, and die-cast so that it has a wide range of modeling possibilities when it is used as a store shelf material.
In order to display goods, shelves generally do not use irritating colors to avoid overwhelming guests. However, the color relationship between commodity display racks and commodities must take into account the usual color effects. For example, brightly colored products, the shelf color should be gray; light-colored products, the shelf color should be dark; dark products, the shelf color should be light. The combination of shelf and product color is to serve as a foil for the background color.
